When five perfumers were given an open brief—free from constraints—they created five fragrances unlike any before. Abdulla Ajmal, the CEO and creative force behind The Untold Stories, redefined individuality in perfumery by combining creative freedom with sophistication.

We’re here to help you experience a great day. We do this by creating fragrances that enrich your life, with care for people and our planet.

There are very few companies crafting perfumes in the UAE. To bring our fragrances to life, we embraced collaboration. We call this our Fragrance Partnership Initiative. We partnered with a renowned French perfumery to offer our unique scent creations.